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Red Bull India launches New Festival Edition With Orange Flavor

Red Bull India launches New Festival Edition With Orange Flavor

Red Bull India gears up to launch a limited festival edition can to elevate the upcoming festival spirit. The Festival Edition Can comes with a refreshing taste of orange; making it a perfect on-the-go drink to charge you up and give wings while you are busy with your festivities.

Also, in celebration of the festival season, the beloved energy drink giant has created an incredibly enticing contest #SpotTheCans. Consumers will have to click on https://spotthecan.redbull.com/ and spot 4 hidden Red Bull Festival Edition cans in an impressive piece of artwork. Upon finding, one can redeem the voucher at the nearest Reliance Fresh and Reliance Smart.

Continuing to search for new and innovative ways to entice its consumers, the energy drink giant will also host engaging on-ground, in-store and on-campus activations in the coming months.

The Red Bull Festival Edition is priced at INR 99 for 250 ml and will be available nationally across select towns from 1st September. The product will be also exclusively available at Reliance Fresh and Reliance Smart stores in August.

Same wings - Different taste! If you crave the taste of orange, the Red Bull Festival Edition is for you.

According to Red Bull, this was not only the launch of a completely new product, in fact, but it was also the birth of a totally new product category.

Let us tell you today Red Bull is available in 171 countries and over 75 billion cans of Red Bull have been consumed so far.

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